culture eats strategy for lunch!

Corporate culture is an incredibly powerful factor in an organization’s long-term success.

No matter how good the strategy is, when it comes down to it, people always make the difference.  A firm’s culture needs to be defined and then it must be lived and protected.  The best corporate values are those that are personalized and reflect the true beliefs of the company.  DPG can help companies develop their core values.  Those values won’t drive the business, but they will drive the people within the business.